17+ years building markets, launching products, and driving revenue growth for enterprise SaaS across US, UK, EU, APAC & MEA.
Seasoned Product Marketing and GTM Strategy leader specialized in conceptualizing and launching product offerings, building markets, and exceeding revenue growth targets. Proven track record with Razorpay, Freshworks, and MetricStream — driving product positioning, packaging, pricing, adoption, and go-to-market strategies for SaaS portfolios exceeding $200Mn ARR.
Heading product marketing for flagship portfolios exceeding $200Mn ARR — driving positioning, messaging, packaging, pricing, and persona-based solutioning.
Planning and leading GTM strategies consistently achieving 40%+ YoY product sales and adoption growth across US, UK, EMEA & APAC markets.
Optimizing in-app onboarding and adoption flows generating $3Mn/Q in cross-sell and upsell opportunities with 65% CSAT improvement.
Enabling field teams generating ~$8Mn/Q new ARR with sales plays, competitive intelligence, proof of concepts, and deal structuring strategies.
Implementing proactive customer health scores and claw-back strategies reducing annualized churn below 5% across enterprise install bases.
Evangelizing at global industry forums for CX, CRM, Fintech, Bots and AI. Maintained Gartner MQ and Forrester Wave leadership for 8 straight years.
Lead product marketing for Razorpay Payments and Neo-banking Suite ($200+ Mn ARR) and drive strategic growth initiatives including international market entry and SaaS monetization.
Led product marketing driving ARR growth for the flagship Freshdesk product suite and increasing adoption within the $200+ Mn ARR install base.
Led product marketing to grow the flagship IRM portfolio from $3Mn to $100Mn ARR, with BFSI vertical contributing $60Mn through verticalized solution offerings.